dream cake flavours
Home of biskies and dream cakes.
The first flagship store for cake innovators Cutter & Squidge really takes the Biskie (their signature creation) and runs with its sense of fun but gentle indulgence.
Hong Kong born sisters and self-taught bakers Annabel and Emily Lui asked Lumsden to create a pleasurable place for their customers to buy to take away or to sit and enjoy their products.
Cutter & Squidge’s pretty brand identity is full of meaningful icons, which we used in a mobile. And in the basement of the Soho store is a magical secret garden; a fairy-tale like space complete with a wishing well, hanging plants, flowers and fruits.
“Callum and his team really understood our concept and took our initial ideas and designed a store that wasn’t just a selling and eating space but a visual delight – all without distracting from our products.”
Emily & Annabel Lui, founders, Cutter & Squidge