Paying homage to Denys Lasdun’s iconic 70’s architecture.
A Brutalist masterpiece, the Royal National Theatre is as striking inside as it is when seen from London’s South Bank. We worked closely with the architects Haworth Tompkins on the design, part of the NT Future redevelopment of the site.
The new bookshop references elements of Denys Lasdun’s architecture with a 20 metre wall of books and grey engineered timber.
The retail design showcases current productions through themed displays and merchandising, inviting directional lighting and visual texture. A fake bookcase disguises the stockroom door and the reading area’s banquette seating and library lighting is a haven for the unhurried shopper and a setting for group readings.
A national treasure, the NT’s heritage and architecture is acknowledged and respected by a retail design that confidently plays its part in the visitor’s experience.
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photography ©Lumsden Design
“It’s a glowing, theatrical space that draws audiences in across the Royal National Theatre’s foyers and then invites exploration. Beautifully detailed and easy to merchandise, it’s an elegant shop that has space to breathe. It really has the wow factor. Lumsden understood the National Theatre’s iconic architecture and sensitively interpreted our needs as retailers in this special context. They’ve proved to be strong champions of why the retail offer matters to culture and heritage organisations.”
Kate Bone, Head of Retail, Royal National Theatre