From raptor rapture in the Dino Store to a gem of a jewellery counter in its main shop, a fresh approach enhances the retail element of the visitor experience at the Natural History Museum.
Entertaining and educationally elevated, the Dino Store provides so much more than the bare bones of gifts and self-treating. For the museum it has unearthed a new seam of revenue, for the visitor it’s fundamentally fun.
“Our recent project at the Natural History Museum is a good example of how effective retail design on a small scale can reap a big return on investment with sales of high end products quadruplling since the installation of the new designs.
The introduction of the new jewellery counter designed by Lumsden has had an immediate impact on jewellery sales in the Museum shop. Customers are drawn to it by the strong visual impact created, with the counter showing off the jewellery pieces in the most effective and appealing way.”
– Jeremy Ensor, Head of Retail Strategy and Operations, Natural History Museum Store, London