art book titles
Tate Modern, London
The former power station, designed in 1947 by Sir Giles Gilbert Scott, was transformed into the Tate Modern. Our brief from Tate director Sir Nicholas Serota was: “We want to have the best modern art bookshop of any museum in the world.”
Collaborating with Tate Modern’s architects Herzog and De Meuron, we designed three retail shops – including the main shop which appears as the entrance ramp descends into the vast Turbine Hall.
We delivered commercially successful retail space of real visual impact – and with the widest range of books on modern art and culture, just as Sir Nicholas desired.
“Herzog & de Meuron’s exacting design of the gallery extends to all the museum’s commercial outlets, each of which has its own unique atmosphere. Their discreet presence, which incorporates none of the commercial pressure found in urban shopping areas, creates the freedom needed to experience and enjoy the art and architecture of this place.”
Daniela Mecozzi, writer on architecture, Frame Magazine