Over two million visitors have walked through the door in the first year of trading.
A game-changer for visitor retail, the shops at the Warner Bros. Studio Tour stands tall next to the amazing film sets at the heart of the phenomenally popular attraction.
Following on from the enormous commercial success of the original Harry Potter Shop in Leavesden near London, 2015 saw a 20,000ft² expansion giving visitors a glimpse into how some of the films’ most iconic scenes were created. It includes the original Hogwarts Express steam engine and a recreation of Platform 9¾.
The design of the Victorian-style Railway Shop was inspired by historic photographs of the original Lost Property Office in King’s Cross station. The Studio Café’s industrial style interior is reminiscent of a back-of-set studio canteen. The Butterbeer Bar resembles a micro-brewery with the barrels of Butterbeer on tap.
For the Wand Shop, we collaborated with Oscar winning special effects Director John Richardson to animate elements of the iconic Ollivanders outlet.
The shop was named one of the world’s 10 best toy stores by Retail Week in 2014, which said the store ‘leverages the excitement and storytelling of the studio experience whilst managing to present the retail offer in a themed but stylish way’.
= height of number of wands sold 2012-13
Philosopher’s Stone chess pieces
= weight of chocolate frogs sold 2012-13
“The point about this 6,800 sq ft store is that while it offers something for everyone and is, at one level, a memorabilia stop, it is also a highly wrought piece of retail design.
“Gift retailers in particular would do well to give this the once-over, as it’s a clear demonstration of what can be done when creativity and commerciality join forces.”
John Ryan, Stores Editor, Retail Week