The designer behind the recently launched M+ Shop and The Other Shop, the retail offering at M+, Asia’s first global museum of contemporary visual culture, shares the secrets of how to stand out in a retail environment as competitive as Hong Kong.
Asia is home to some of the most competitive retail spaces in the world, none more so than Hong Kong. With around 50m visitors a year adding to a population of 7.5m in a space roughly the size of New York City or London, it’s become a concentrated retail grouping almost without comparison anywhere in the world.
How does a retailer achieve standout in a city where it’s not unusual to see three Gucci stores on the same block?
This is the question faced by the retail team at M+, Asia’s first global museum of contemporary visual culture, which opened in November of this year. The ways it is finding to rise to that challenge and gain the attention of the over-saturated Hong Kong shopper is a vital lesson for anyone looking to achieve retail success anywhere.