A new retail experience for the United Grand Lodge of England

The United Grand Lodge of England was founded in London in 1717 and has 48 Provinces across the country and more than 7,000 Lodges. This historically sensitive upgrade is located in the heart of the Grade II-listed building in Covent Garden, which impacted on the design choices. On the one hand, it is a Savile Row-style gentleman’s fitters, on the other, it is a museum shop and a continuation of the exhibit space. It was vital to combine the needs to these two very different target consumers.

The solution was to create a new visitor experience and retail space that respects the heritage of the Freemasons but also aligns with modern thinking about the centuries-old organisation. We have created an environment that now serves a dual purpose – as the premiere retailer in the UK for Freemasons’ merchandise and as a museum visitor attraction for people from all over the world.