National Theatre.
The curtain gets raised on a national treasure
Projects
The curtain gets raised on a national treasure
Projects
- Retail design of relocated shop
Paying homage to Denys Lasdun’s iconic 70’s architecture
A Brutalist masterpiece, the Royal National Theatre is as striking inside as it is when seen from London’s South Bank. We worked closely with the architects Haworth Tompkins on the design, part of the NT Future redevelopment of the site.
The new bookshop references elements of Denys Lasdun’s architecture with a 20-metre wall of books and grey engineered timber. A national treasure, the National Theatre’s heritage and architecture is acknowledged and respected by a retail design that confidently plays its part in the visitor’s experience.
It’s a glowing, theatrical space that draws audiences in across the Royal National Theatre’s foyers and then invites exploration. Beautifully detailed and easy to merchandise, it’s an elegant shop that has space to breathe. It really has the wow factor. Lumsden understood the National Theatre’s iconic architecture and sensitively interpreted our needs as retailers in this special context.
Kate Bone
The new bookshop references elements of Denys Lasdun’s architecture with a 20-metre wall of books and grey engi- neered timber. A national treasure, the National Theatre’s heritage and architecture is acknowledged and respected by a retail design that confidently plays its part in the visi- tor’s experience.
