Warner Bros. Studio Tour London


Moments of magic, fantastical encounters


  • Main Retail Store
  • Platform 9 3/4 Shop
  • Forbidden Forest Shop
  • The Hub Cafe
  • The Food Hall
  • Frog Cafe
  • Backlot Cafe


  • EuroShop Design Award 2020
    Store of the Year
  • Tripadvisor Top 10 UK Visitor
    Attractions 2020
  • Retail Week’s Top Ten Toy
    Shops in the World 2014

It’s the magic in the details

We’ve created celebratory spaces to connect fans to their favourite films.

It takes a lot to live up to the dreams of a mega fan.
But any visitor to Warner Brothers’ Harry Potter Studio Tour knows – that’s exactly what it does.

Since 2012, it’s welcomed 7,500 fans a day – enveloping them in the films in ways never done before. And from the initial concept to today, we’ve partnered with Warner Brothers to keep evolving the experience and make every visit utterly unforgettable.

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Gift retailers would do well to give this the once over. It’s a clear demonstration of what can be done when creativity and commerciality join forces.
John Ryan
Retail Week
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Enchanting escapism

The films are filled with glorious, gut-busting food. Now visitors can taste it too. Since the initial Backlot Cafe, we’ve added three new eateries to the tour – each with a distinct setting, and food and drink to match. The Food Hall captures the spirit of Hogwarts. Diners sit surrounded by outsized marauders maps and more than hundred floating candles. The Hub Cafe celebrates the craft of potion making with 250 prop potion jars filled with ingredients from the botanical to the bizarre. Finally, The Chocolate Frog Café is a magnet for sweet lovers. Inspired by the box for the wizarding confectionery, we’ve influenced the flavours as well as the aesthetic – with replica food and drinks inspired by the films.

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